Earlier this week I mentioned Stephen Harper's answer to the question: "Mr. Harper, Do you Love Canada?"
I mentioned for those of you interested in public office that the answer to this question always starts with the word "Yes". I also mentioned that the word "yes" doesn't appear anywhere in Mr. Harper's question.
Let me now ask this question. How is that within hours of Mr. Harper being asked this question a press release attacking his patriotism had been released and blogs across the country were commenting on it? How is that this even made it into the realm of being discussed? (I'm guilty too)
Answer: People are Lazy.
The fact is that the easiest thing to comment on is the thing everyone is commenting on. This is the same reason that newspapers love press releases and often don't bother editing them before they go to print. You see, if I give you a pre-packaged message then it is easy for you to run with it. In a world where the news cycle is 24-hours long and everybody needs something to print there isn't much time for thoughtful reporting. When the deadline is looming everyone writes about what someone has written about.
This is the reason for "rapid-response". The idea of a political campaign "rapid-response" team is to take advantage of the fact that many media products will let you do their work for them. This is the way it works: each campaign assigns some people to spend all of their time poring over everything anyone on the other team has said anywhere (this includes speeches, blogs, interviews, gorcery lists, and comments people make under their breath at cocktail parties) then when you find something that could be taken as offensive to anyone (even if it requires quoting out of context) you hastily call a press conference or issue a press release and hope that some journalist somewhere writes about the inane comment you unearthed from nowhere.
Take for example the following comment from an
official Liberal Party blog (i've bolded the part relevant to our story):
People keep sayng this campaign is a carbon copy of the 2004 election. But that's not true. Stephen Harper has a right handsome new hairstyle. Paul Hellyer has grabbed hold of the campaign agenda, blowing the lid off the whole UFO invasion thing, the number one priority of Canadians who are socially awkward Omni subscribers. And we were all shocked to walk out tonight to discover that, unlike 2004, the PM's oversized face is not on the side of the side of our campaign bus.
Now this is where the conservative rapid-response team came in. Jason Kenney (and I imagine a number of his staff), were probably sitting in the "rapid-response work zone" and someone was reading this blog and probably yelled "Hey, what's Omni" someone else probably yelled back something to the effect "It's a multicultural TV network." At this point someone did the following political algebra on the back of a napkin:
- The Liberal party is widely supported by new Canadians and ethnic communities
- New Canadians and ethnic communities are the only people who watch the multicultural TV network OMNI
- The Liberal Party is describing new Canadians and ethnic communities as "socially awkward"
- We should call a press conference to make the media think that the Liberals hate immigrants and ethnic Canadians.
So that's what Jason Kenney did. No fact checking or google searches just a impromtu press conference for a very narrow accusation. The kind of thing that happens in the land of 24-hour news. Hear's what Jason Kenney said in his press conference:
"(Feschuk) said that Omni subscribers were socially awkward people who believe in UFOs. Scott's a funny guy, and I'm sure he'll say it was just a joke, but I think it's a joke in bad humour. What's he saying? That people from ethnic minorities who are the television viewers of Omni are paranoid, are abnormal, are ungrounded in reality? What's he saying?... I think he has to explain himself, and so does the prime minister."
This little bit in bold is the money shot of "rapid-response" politics. The problem is that it backfired. Anyone who googles "OMNI + Magazine" gets back some information about a now defunct Science Fiction Magazine that often discussed the likelihood of Alien Invastion. Ah if only Mr. Kenney or one of his staff had taken the time to get some facts before calling the press conference then he wouldn't have had the embarrasment of reading this the next day in the previously mentioned blog:
It wasn't a joke, Jason. I was being serious. Of course, I was referring to subscribers to Omni, the magazine for science buffs and those who believe they've visited Alpha Centuri, not viewers of Omni television. (The fact that I know of Omni mag and Jason doesn't may speak to the fact he had a more socially successfully youth than I did).
In the spirit of interstellar goodwill, I make this offer: if Jason apologizes, I'll send him a free subscription to Omni and a tin foil hat.
Even worse, he wouldn't have had to call another press conference to apologize and he wouldn't have had to read
this article in the natioal post the next day, particularly this bit:
Mr. Feschuk did explain himself, pointing out the MP's mistake on his next blog posting and joking that he would soon make a reference to the popular band The Killers so the Conservatives could issue a "Paul Martin Supports Indiscriminant Homicide" news release...
Mr. Kenney apologized after learning of his mistake, and Mr. Feschuk said via e-mail that he was surprised his blog had become a campaign topic.
The moral of the story is that sometimes lazy is embarrassing.